During her junior year of business school, Adylia Gutierrez began conceptualizing the rebranding of her grandmother’s fashionable leather goods company, Adees Co. Her idea was to revamp a brand that once existed for socialites, into one that was inclusive, superior quality, and accessible prices because, “everyone works really hard for their money. Everyone deserves to feel good.” Now at the age of 27, Adylia has not only brought Adees Co. back to life, but has also helped create a thriving business garnering celebrity and fashionistas’ interest, alike…“Genuine leather for genuine people.”
Occasionally working two jobs through college, Adylia saved up every penny, knowing exactly how much money was needed to not only begin, but to succeed. “I worked at Starbucks to get my capital. I wasn’t very good at it, but I still tried. I worked hard.” All the while, Adylia became a student of the industry, revised her business plan, and was able to re-launch Adees Co. within three years from conception.
“Don’t look for anyone to make your dreams come true. If you want something, do anything to get it…within reason.” Adylia adds, “Find out what you want to do, then figure out that industry. Figure out what’s lacking and go from there. What can you perfect? If you believe in it, figure out a way.”