Regional Sales Manager - Pacific Northwest

The Regional Sales Manager (RSM) is the leader of the sales effort in the assigned geography.  He/she is responsible for managing a team of Area Sales Managers (ASMs) within their region.  The RSM creates and drives the execution of a go to market strategy that includes both Direct Store Delivery and direct routes to market.  This position offers a chance to drive the growth and success of Essentia, and is the starting point for a leadership career within our rapidly growing sales organization.

Responsibilities

The RSM is responsible for developing, managing and executing an aggressive annual sales plan for their region.  They lead a team to grow sales and market share by identifying and creating new business, and increasing the customer base within the region.  This is accomplished by:

  • Recruiting, coaching and developing a team of Area Sales Managers (ASMs)
  • Working with ASMs to create bottom-up plans with quarterly and annual objectives, ensuring deep penetration of all channels in their market territory
  • Partnering with ASMs to execute short and long-term sales objectives and strategies
  • Effectively managing Distributors by scheduling and conducting team meetings to inform and educate sales representatives of brand standards to optimize sales performance
  • Working with Distributors to call on Key Retail Accounts, ensuring volume, distribution, programming, and staff brand awareness is maximized
  • Developing and maintaining the Essentia Scorecard Process with all assigned Distributors
  • Collaborating with National Account Managers to maximize execution at key accounts in the region
  • Collaborating with Essentia Field Marketing staff to create effective local market sales and awareness driving tactics
  • Interacting with Broker Sales Reps in appropriate channels to maximize sales performance
  • Maintaining and submitting sales, inventory, and distribution reports
  • Reporting and effectively managing all sales expenses and budgets for the region

Qualifications

  • At least 8 years’ relevant sales experience, including at least 2 years in a sales management role.
  • A College degree is strongly preferred.
  • Successful track record of delivering exceptional sales results
  • Experience managing Direct Store Delivery (DSD) Distributors is required.
  • Key Account sales experience is a plus.
  • Strong proficiency working with Microsoft Office products, including Excel and PowerPoint.
  • Strong command of business mathematics with strong analytical skills
  • Excellent written and verbal communication skills.
  • Demonstrated ability to think strategically, and drive team execution against goals
  • Productive working in a collaborative, team environment with minimal oversight
  • Ability to travel overnight and work alternative days/hours as needed, and with proper notification

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